ABOUT US

We are persistent idealists. That was the first line used to describe us. Years later, we’re still idealists. Still persistent. Maybe a bit more pragmatic, but no less driven.

We believe, now as then, that all people share the same fundamental needs, hopes, and fears—and that these commonalities are what make us equal. Yet, in under a decade, we’ve watched patterns of behavior shift in troubling ways: the gap between “us” and “them” has widened, the push for progress has turned into a battle to defend hard-won rights, and even as extreme weather events grow more frequent, environmental concerns continue to take a back seat to human priorities.

When we started, our main goal was to challenge harmful mindsets and behaviors—and to help build new, sustainable, and fair alternatives. Today, our focus has expanded to include not just what needs to change, but how to make that change happen. That’s why we increasingly turn to gamification, creativity, and art. It’s also why we see young people as key target group.

VISION

Equitable and just world, based on cooperation.

MISION

To build inclusive societies based on critical thinking, respect for diversity, human rights and equality, and environmental sustainability.